Vermont Symphony Orchestra

Marketing and Public Relations Manager

VERMONT SYMPHONY ORCHESTRA JOB DESCRIPTION: MARKETING AND PUBLIC RELATIONS MANAGER – Join the team!

Job posting date: September 10, 2022

This position can be a part-time or full-time position, salaried or contract, based on the availability of qualified and interested applicants. Should the VSO make a less or other than full-time, salaried employee appointment, the below general responsibilities and any associated benefits may be amended to fit available hours.

Description: The Marketing and Public Relations Manager develops the image and awareness of the VSO among Vermont’s diverse public to maximize reach and revenue potential and influence a broad narrative about the VSO. This position creates and implements a strategic plan to generate earned revenue and implements a robust public relations program for the company.

Qualifications

The successful candidate has worked in marketing and publicity in either a corporate or non-profit setting, is self-motivated, and a creative and effective communicator. They are a collaborative professional with fastidious attention to detail, the ability to follow through on plans, an independent worker and someone who takes ownership of plans and projects while incorporating feedback and meeting needs of stakeholders. They have basic familiarity with classical music but love music of all kinds. They should exemplify strong project management skills and be motivated by working in a small but statewide arts environment. A strong cultural understanding of Vermont is a plus, and a working knowledge of Microsoft Office, Adobe Creative Suite, WordPress, and Constant Contact is helpful.

General Responsibilities

  • Develop and execute an annual Marketing and Publicity Plan in alignment with the VSO Strategic Plan
  • Identify and pursue opportunities to enhance the VSO’s visibility in communities throughout Vermont and nationwide
  • Manage the design and production of print, digital, and physical collateral
  • Copy writing and editing, integrated with collateral
  • Manage and create content for social media channels
  • Allocate and monitor annual departmental budget, and take charge of all ad sales and media buys
  • Pursue and execute collaborative marketing arrangements with other arts and community organizations, and representatives of online, television, radio, and print media
  • Manage and maintain institution-wide brand consistency; collaborate to align stakeholders’ needs and preferences with brand identity in creation of visual and written materials.
  • Work with Box Office Manager to create and administer ticketholder communications
  • Manage quarterly volunteer VSO Board Marketing Committee, as well as any consultant or intern(s) as applicable
  • Fulfill orders and manage inventory for branded merchandise
  • Travel as/if needed to support performances and events across the state
  • Perform other duties as assigned

The candidate reports to the Executive Director and is expected to occasionally work irregular hours and weekends to fulfill duties and be present at VSO events, which may include outside of Chittenden County. VSO staff and contractors work on a hybrid in-office/remote basis; the Marketing and Public Relations Manager is expected to be available for occasional in-person meetings and work at our offices in Burlington, VT.

The VSO is an equal opportunity employer and will take affirmative action measures to ensure against discrimination on the basis of race, color, gender, gender expression, national origin, age, religion, creed, disability, veteran’s status, criminal conviction, or sexual orientation. The VSO is committed to diversity and inclusion, and we aspire to build a diverse staff and community, including groups that are traditionally underrepresented. The VSO appreciates different personal and professional experiences and encourages you to apply, even if you do not meet all the listed qualifications

Interested applicants should send cover letter, resume, and three contactable, recent references to elise@vso.org. Please feel free to communicate any accessibility requirements.

Application review begins immediately; applications will be accepted until position is filled. The VSO reserves the right not to make an appointment.